Vision
Founded by artist Ariane Toussaint in 2024, Rida stands out for its desire to transform every interior into a cozy, warm, and unique space with custom-made curtains. Ariane, who is passionate about textiles and craftsmanship, wanted to create a brand that combines the beauty and warmth of natural materials such as cotton, linen, wool, and silk, drawing inspiration from her personal collection of vintage fabrics found in flea markets during her travels.
Philosophy and Values
Rida turns to the art of the handmade, creating unique pieces that tell a story. Each curtain is a work of art, incorporating cultural patterns and textile traditions from around the world. These patterns, whether stripes, checks, or flowers, are carefully chosen to evoke intimate and personal connotations, enriching every interior. Each design and color palette is based on the client's intimate desires and inspirations.
Materials and Techniques
Using natural materials, Rida enhances the tactile sensitivity of its creations. Soft cotton, airy linen, warm wool, and luxurious silk are crafted with meticulous attention to detail. The brand explores structure and color, creating curtains whose sheen and hue subtly change depending on the lighting and natural light. Screen printing and traditional patchwork techniques add a narrative dimension to each piece.
Design and Aesthetics
Rida curtains play an essential role in defining an interior. They serve as a transitional veil, creating a third zone between inside and outside, between light and shadow, public and private. The pleats and folds are carefully designed to play with the sunlight and add a touch of elegance and retro. The palette of classic patterns and the diversity of textures make each curtain both refined and colorful, bringing a unique touch to any interior.
Impact and Mission
Rida fosters an innovative approach to domesticity and being at home, encouraging everyone to inhabit their interiors with awareness and sensitivity. Home textiles become central elements, reflecting the identity and personal history of their inhabitants. By incorporating cultural motifs and using artisanal techniques, Rida strengthens the link between past traditions and contemporary spaces.
Production and Support to contemporary makers
Each curtain is handmade in Ariane's workshop in The Hague, Netherlands. A young artist who values traditional craftsmanship through artistic interpretations, Ariane Toussaint brings generosity and a sense of belonging to each of her pieces. Each curtain thus becomes a unique work of art, as much a symbol of intimacy and warm comfort as it is a statement piece.
Vision
Founded by artist Ariane Toussaint in 2024, Rida stands out for its desire to transform every interior into a cozy, warm, and unique space with custom-made curtains. Ariane, who is passionate about textiles and craftsmanship, wanted to create a brand that combines the beauty and warmth of natural materials such as cotton, linen, wool, and silk, drawing inspiration from her personal collection of vintage fabrics found in flea markets during her travels.
Philosophy and Values
Rida turns to the art of the handmade, creating unique pieces that tell a story. Each curtain is a work of art, incorporating cultural patterns and textile traditions from around the world. These patterns, whether stripes, checks, or flowers, are carefully chosen to evoke intimate and personal connotations, enriching every interior. Each design and color palette is based on the client's intimate desires and inspirations.
Materials and Techniques
Using natural materials, Rida enhances the tactile sensitivity of its creations. Soft cotton, airy linen, warm wool, and luxurious silk are crafted with meticulous attention to detail. The brand explores structure and color, creating curtains whose sheen and hue subtly change depending on the lighting and natural light. Screen printing and traditional patchwork techniques add a narrative dimension to each piece.
Design and Aesthetics
Rida curtains play an essential role in defining an interior. They serve as a transitional veil, creating a third zone between inside and outside, between light and shadow, public and private. The pleats and folds are carefully designed to play with the sunlight and add a touch of elegance and retro. The palette of classic patterns and the diversity of textures make each curtain both refined and colorful, bringing a unique touch to any interior.
Impact and Mission
Rida fosters an innovative approach to domesticity and being at home, encouraging everyone to inhabit their interiors with awareness and sensitivity. Home textiles become central elements, reflecting the identity and personal history of their inhabitants. By incorporating cultural motifs and using artisanal techniques, Rida strengthens the link between past traditions and contemporary spaces.
Production and Support to contemporary makers
Each curtain is handmade in Ariane's workshop in The Hague, Netherlands. A young artist who values traditional craftsmanship through artistic interpretations, Ariane Toussaint brings generosity and a sense of belonging to each of her pieces. Each curtain thus becomes a unique work of art, as much a symbol of intimacy and warm comfort as it is a statement piece.